Wouldn't you really rather have a Buick? That was the advertising tag line Buick used in the mid '80s and '90s and unless you were collecting Social Security, the answer was a resounding, "No." Buick had the oldest average age of any U.S. manufacturer, and their cars reflected that demographic . . . and younger buyers wanted no part of it.
Despite the advanced average age for the brand, Buick was producing some of the highest rated cars based on customer satisfaction, and quality. In fact, their numbers were right up there with the best of them, like Lexus. But it became a joke that unless you were a blue haired lady, Buick wasn't for you.
Then Tiger Woods became a spokesman for the brand, and his tie-in with the Buick Open golf tournament started younger buyers (at least those in their 60's) to begin to consider the product offerings from Buick, especially their SUV models, and some of the newer sedans, like the Buick LaCrosse.
More: 2011 Buick Regal: First Drive on AutoGuide.com