Buick has inked a three-year marketing deal with the NCAA that is seen to be another attempt by the brand to get out of its grandfatherly image
Could Buick really pull this off, were Pontiac failed? For Buick to be able to sell to a younger crowd and have the name Buick be mentioned among young people for once, maybe the NCAA could help spark some young life into this Dinosaur reputation.
What do you guys think?
Buick inked a three-year marketing deal with the NCAA - 4wheelsnews.com