This may actually be a really good idea. This will give more choice to the customer when selecting their Buick. I think this will also boost what options the base model Buicks offer. I would like to see the options that Buick has lined up for 2012.
Buick To Do Away With Trim Levels
Starting in the 2012 model year, Buick will do away with its "CX", "CXL" and "CXS" trim levels, and replace them with the familiar option packages used by competitors such as Lexus and Hyundai.
“It isn’t befitting a premium brand. No other premium brand has those designations,” said Craig Bierley, Buick-GMC director of advertising and sales promotion in an interview with Automotive News. “It implies a hierarchy — that there’s a cheap one, a middle-level one and a really, really nice one.”
Bierley said that while certain features such as sunroofs, larger wheels or navigation systems might be standalone options, the packages would be more than adequate to meet consumer desires. “When you get the second package, you get everything that’s in the first package, plus the second package,” he told reporters after the event. “You can’t go in and layer on the stuff that’s in the third package on the first package. You have to walk up the ladder.”
More: Buick To Do Away With Trim Levels : Auto News on AutoGuide.com
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