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The 2011 Regal: A Buick Bred On The Autobahn

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  • A new midsize Buick sport sedan with a European-bred driving experience
  • On sale in the second quarter of 2010
  • Based on the award-winning Opel Insignia and available now as a Regal in China
  • Modern, sleek design with great attention to detail and excellent build quality
  • Efficient, four-cylinder/six-speed powertrain with 30 mpg (est.)
  • Turbocharged model available in summer 2010
  • Six-speed manual transmission to be available on the turbocharged model
  • Driver-selectable Interactive Drive Control System available in summer 2010
  • Available rear-seat thorax air bags
  • Standard 18-inch wheels, leather and heated front seats, XM Satellite Radio, Bluetooth and OnStar.
Buick will soon offer the 2011 Regal sport sedan to customers. Armed with turbocharged horsepower, a driver-selectable suspension system and a firm, European-tuned chassis, it delivers a driving experience that rivals the best import sport sedans in the segment.

"The 2011 Buick Regal is like nothing you’ve ever experienced from this brand," said Craig Bierley, director of marketing for Buick. "The Regal is the next chapter in Buick’s transformation and will expand the portfolio to include a sport sedan."

The new Regal arrives in the second quarter of 2010, with its sights aimed squarely on competitors like the Acura TSX and Volvo S60. It has a longer wheelbase and greater trunk volume than those vehicles, along with standard features – including a six-speed automatic transmission, 18-inch wheels and OnStar – that aren’t offered standard on either competitor.

The Regal’s development is rooted in Germany, where the globally led engineering team created the award-winning Opel Insignia – the 2009 European Car of the Year. The Insignia has garnered more than 31 prestigious awards and is the best-selling midsize sedan in Europe. Regal will bring all of Insignia’s award-winning design, technology and European-inspired performance capabilities to the American market.

The Regal has already been a success on another continent, in China. It went on sale in December 2008 and more than 64,000 Regals have been sold there. Enthusiastic customers cite its sculpted, flowing design and responsive performance as the top reasons for purchase.

Source: GM Media
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