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The average age of a Buick buyer in China is 32, why is it 65 in North America?
I'm thinking that the "old man" stigma didn't hit China, so therefore there isn't the preconceived notion when deciding on a Buick (or avoiding the brand for that matter). I also think that maybe Chinese buyers have more disposable income and can afford the "luxury" brand's price tag.
I'm thinking that the "old man" stigma didn't hit China, so therefore there isn't the preconceived notion when deciding on a Buick (or avoiding the brand for that matter). I also think that maybe Chinese buyers have more disposable income and can afford the "luxury" brand's price tag.